Automated campaigns Automated campaigns for lead generation for a thriving ecommerce business can be a powerful tool in the marketing mix. Automated email campaigns can send out personalized communications to customers at predetermined intervals and remind them about abandoned carts. Another automated email marketing strategy is lead nurturing, which involves sending out follow-up emails to customers at leadjen. These follow-up emails encourage customers to purchase products and build relationships with your brand. Another automated campaign is social media marketing. For ecommerce businesses, lead nurturing is an essential component of their marketing strategy. This tactic helps you build brand awareness, foster gainful interaction, and increase revenue. According to the DemandGen Report, lead nurturing strategies have been linked to a 20% increase in sales opportunities. Using retargeting ads and messaging automation, you can send automated emails with coupons and discounts. Further, you can segment your leads based on their preferences. Personalized marketing The Principle of Reciprocity states that you should give something when you receive something in return. A discount that saves a potential customer 20% on a particular product is an effective way to increase average order value. Using discount wheels and a discount wheeling feature can encourage visitors to add more items to their cart. If you offer discounts to your customers who buy shoes frequently, you can use this technique to lure them back with a discount offer. In addition to using email addresses, you can also collect information about your visitors from social media channels. Social media icons can be included with text stating “follow us” and used to share special offers, discounts, or new products. The goal of personalized marketing for ecommerce is to build trust between the customer and the seller. Personalized marketing will also move your potential customers through the sales funnel more efficiently than generalized content. Word of mouth Whether you’re a small local business or a massive online retailer, word of mouth leads are extremely valuable for generating sales. These conversations can be a powerful marketing asset, especially in an industry with lots of competition. Unfortunately, driving more discussions and recommendations isn’t a natural process that happens on its own. However, there are steps you can take to ensure that your customer conversations are as positive as possible. One way to maximize word of mouth is to give people something of value to share with friends and family. For example, a restaurant that’s photo-friendly can attract more people than a restaurant that’s not. The same can be done with a digital experience, such as a social media feed. In an Instagram post, for example, a restaurant offering free food will often ask its followers to tag their friends and encourage them to follow the brand’s account. These kinds of positive social media interactions will increase the brand’s reputation and generate word-of-mouth opportunities.
